In many ways, the evolution of the Dior fragrance line mirrors the evolution of its fashion line. Dior’s glory years were during the 1940′s and 50′s, the years of their ultra-feminine, wasp-waisted New Look. The fragrances that Dior put out during that time period, such as Diorissimo or Miss Dior, were intended for elegant, sophisticated New Look women. These days, elegant, sophisticated women no longer appear to be Dior’s target audience. The classic Dior fragrances have been reformulated to all hell, and in their place we have such monuments as Dior Addict 2 and Dior Addict Shine.
However, there are still a few bright spots in the Dior line. We discussed Hypnotic Poison the other day, and now we turn to what is probably currently Dior’s most successful fragrance, Miss Dior Cherie. As you are probably already aware, Miss Dior Cherie bears no resemblance whatsoever to its predecessor (beyond the very cute bottle). It is not particularly elegant, and it is most certainly not sophisticated. It does, however, smell very, very good.
MDC is a vivacious, whimsical strawberry fragrance, with a touch of what must be the lightest jasmine note in all of perfumery. It smells something like strawberry lip gloss, with all of the delightful middle school associations that entails. Although the official notes list musk and “caramelized popcorn”, you really won’t find much beyond that very sweet strawberry note. Additionally, I want to commend Dior for hiring Sofia Coppola to create the cutest ad campaign of all time. So much more charming than all of those “sexy sex sexity sex” ads out there.