I remember Juicy Couture’s glory days (approximately 2003-2006) very well. We’re talking the The Simple Life era, when walking around in a Juicy tracksuit and Uggs was fashion-forward rather than hopelessly tacky and accessorizing with a chihuahua was mandatory. Sadly, time has not been kind to Juicy Couture. Paris Hilton went to jail; The Simple Life was cancelled. We gradually came to the realization that Uggs are more hideous than stylish, and purse-size chihuahuas can be a little annoying.
While Juicy Couture may no longer hold the sway it once did, its fragrance line remains very successful. Juicy’s first fragrance, the self-titled Juicy Couture, debuted in 2006. It is still my favorite of the Juicy fragrances. I’ve always liked the way this perfume smells. Juicy Couture pairs an excessively sugary watermelon note with an elegant tuberose note. The tuberose actually makes Juicy Couture a little too sophisticated for its target audience- many of the MakeupAlley reviews call it “old lady”. Still, this ain’t Coty Chypre. If you do not like sweet fragrances, stay far, far away. Someone at the Juicy factory was a little heavy-handed with the sugar.
Disclaimer: I got my sample of Juicy Couture from Nordstrom.