Well… at least it’s not another fruity floral.
Hanae Mori smells like a marshmallow. “But Ari,” I hear you saying, “marshmallows are delicious! What sort of heartless harpy could hate on marshmallows, unless they’re 60 feet tall and possessed by the spirit of the destructive deity Gozer?”
But the marshmallows I am thinking of are not your standard puffy white blobs of deliciousness. Hanae Mori is closer to kosher marshmallows, which do not contain any gelatin and come in exciting colors to disguise the fact that they do not taste all that much like their gelatin-containing counterparts. Kosher marshmallows are more obviously sugary, and I swear that Butterfly’s hyper-rich sweetness is a spot-on representation.
Butterfly is sweet. Really, really sweet. Should I just come out and say it? Overly sweet. Butterfly certainly smells good, but it does not smell like a perfume. This would be an excellent competitor for the hearts and minds of Pink Sugar lovers, but Butterfly is outrageously priced and is therefore far out of reach for the average tweenage budget.
If you ask me, Hanae Mori is marketing this all wrong. Take a good $30 off the price, slap a couple more butterflies on the bottle, and watch the Hannah Montanas come running. (Is that still a current reference, by the way? For the life of me I can’t keep all these new 15 year-old celebrities straight. Who the hell is Selena Gomez?)
Butterfly smells better than Pink Sugar, and could easily take its place as Sephora’s best-seller if Hanae Mori would realize who their actual target audience should be. The high-brow customer that they seem to be aiming for would probably never wear such a juvenile perfume.