Guerlain Aqua Allegoria Jasminora

First, what’s up with the ad? Homegirl appears to be a mermaid android, and while that’s all well and good, where do the orchids fit in? Do mermaid androids have proms? There were definitely no proms in The Little Mermaid. I call shenanigans.

Oh, I guess they do have orchids. My bad. 

Guerlain Aqua Allegoria Jasminora is a lively, clean-scrubbed perfume that is really more of a lily of the valley scent than jasmine. It is completely non-indolic, and true jasmine lovers would most likely find it unsatisfying. I usually feel overpowered by the richness of traditional jasmine fragrances, so I find Guerlain’s latest Aqua Allegoria to be very pleasant. In the unlikely event that I would wear a jasmine fragrance, this would be a strong contender.

I think that Jasminora has the potential to become very popular with the young whippersnappers. It’s citrusy enough to be youthful, and it smells so much nicer than most of the current fragrances targeted towards the youth market. Between Jasminora and the recent Shalimar Initial, Guerlain appears to be doggedly pursuing the hearts and wallets of younger women. Personally, I have my doubts about the wisdom of this marketing choice. It’s been an awfully long time since it was scandalous to wear Shalimar. Justin Bieber’s fragrance was the top-selling perfume of 2011. Is an old-school brand like Guerlain really going to be able to attract all those Bieber-buyers? But assuming that they are successful (and God knows, I wish them well), I would much rather have to constantly smell Jasminora than Shalimar Parfum Initial.


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