Justin Bieber’s debut fragrance, “Someday”, was the top-selling perfume of 2011. 2/3 of the Kardashians have their own perfume line. Suri Cruise will probably have her own fragrance before her 8th birthday. It would be natural to respond to such news with despair for Today’s Youth and their perfume-buying habits. But before you give into that despair and start vandalizing those awkwardly prepubescent “Someday” ads with Sharpie mustaches, take a look at this highly scientific poll. By “highly scientific”, of course, I mean that I asked my Pi Phi sisters about their perfume preferences on Facebook. Their responses were surprisingly encouraging, and may prevent you from being charged with public vandalism.
No surprises here: fruity-florals and light, clean fragrances were by far the most popular with the Pi Phis. There were two mentions of Coach Poppy, several Ralph Lauren fragrances (Romance, Cool, and Hot), shoutouts to Marc Jacobs Lola and Armani Code, and the eternally successful D&G Light Blue. However, only one confessed to wearing a celebrity fragrance (Britney Spears Fantasy, which I’ve always felt is one of Brit’s better ones).
A few sisters also listed scents that I consider to be on the outer limits of “department store” fragrances, such as Hermes Kelly Caleche and Jo Malone Sweet Milk. Our chapter president expressed her desire for Prada Candy, which has been well-received by perfume lovers. Finally, one terribly elegant sister prefers niche fragrances. She buys her Monyette Paris on LuckyScent.
I was very pleased to find that for the most part, my fellow Pi Phis have not been buying into the current infantilization of the perfume industry. I am forced to conclude that it must be the other sororities that are keeping Justin Bieber and co. in business. Which perfumes are popular with the young whippersnappers in your neck of the woods? Are you a fan of their choices, or do you wish they would just get off your lawn?