1) Thou shalt not sell out. This does NOT mean that thou mayest not accept free samples or special offers from perfume companies. It means that thou must only write honest perfume reviews. Thou must not praise a mediocre perfume in exchange for kickbacks, or thou shalt lose thy credibility and thy readers.
2) Thou shalt not steal another perfume blogger’s content. In addition to proving to everyone that thou art a sorry excuse for a blogger who is unable to come up with their own content, thou mayest also suffer the wrath of a DMCA complaint.
3) Thou shalt not commit perfume snobbery. Remember that our Lord Jacques Guerlain created all perfumes in His image. Let these elitist phrases never pass thy lips: “It’s only worthwhile in the vintage” or “I don’t do mainstream/celebrity perfumes/anything that was not handcrafted by virginal Hungarian nuns on the eighteenth Wednesday of the year”. For verily, once you have uttered such sacrilege, Kate Walsh shall release a perfectly good celebrity perfume, and thou shalt look very silly.
4) Thou shalt cherish thy readers. The internet is as vast as the desert through which the Israelites wandered for 40 years. If thou art not welcoming and respectful towards thy readers, there are 10 other perfumes blogs that will be. Condescend to thy readers, and thy comment section shalt be as barren as Sarah’s womb.
5) Thou shalt not hold giveaways that thou canst not fulfill. Because that is the worst.
6) Thou shalt own a cat. This one is pretty important. Pugs and frugs are also acceptable.
7) Honour thy elders. The original perfume bloggers- Now Smell This, Perfume Posse, Bois de Jasmin, Perfume Smellin’ Things, The Non-Blonde, and Perfume Shrine- have been in the game since 2005. They remain popular for a very simple reason: we like them. Until thou hast proven otherwise, thou art naught but a flash in the pan. It is unwise and ungracious to speak ill of more established perfume bloggers. Show the appropriate respect for their achievements and try to learn from their successes.
8 ) Thou shalt not contribute to perfume blogger drama. Thou shalt not trash-talk another perfume blogger, for this reflects more poorly on you than on them. Thou shalt not put anything rude in writing, as it can and will be produced by the other party.
9) Thou shalt remember the little people. Even the most successful perfume blogs were once tiny Blogspot orLiveJournal sites read only by the blogger’s mother. When a less established perfume blog asks you for advice or help, help them in whatever way you can. Even the smallest kindness will be greatly appreciated or remembered; a snub will also be remembered. On the flip side, up-and-coming perfume bloggers shalt not put other perfume bloggers in an awkward position by begging for publicity or free samples.
10) Thou shalt blog for the right reasons. The odds that you will be able to make a large amount of money from perfume blogging are virtually nonexistent. There is not a single perfume blogger whose blog is their sole source of income. The best possible outcome of having a perfume blog is that you will be able to have enjoyable, rewarding discussions about perfume with other people who also love perfume. If you are expecting anything else out of perfume blogging, you are in the wrong business.
Have I missed anything? Please feel free to add your own perfume blogger commandments in the comments!