Chloé is quite possibly my least favorite fashion house. I loathe their sloppy, haphazard clothing and the unrepentant whiteness of their ads. Have the Chloé marketing executives never met a black person before? You should try it sometime, Chloé marketing executives! They’re very nice! Seriously, though, I did a Google Image search for “Chloé black models” and found nothing but handbags and shoes.
I am much fonder of Chloé’s second fragrance than I am the brand itself. Chloé Love, Chloé is a voluptuous honeyed heliotrope fragrance. It is sweet, as heliotrope scents tend to be, but not sugary. Love, Chloé feels terribly feminine, although perhaps a bit too rich to be exactly ladylike. The honeyed aspect leads me to imagine it on well-heeled Southern belles. Love, Chloé becomes somewhat sharper and screechier as it dries down, but it stays pleasant for much longer than most modern mainstream fragrances. I wouldn’t buy it myself (it’s a little out of my price range), but I consider Love, Chloé to be one of the nicest mainstream scents currently on the market.