Chloé is quite possibly my least favorite fashion house. I loathe their sloppy, haphazard clothing and the unrepentant whiteness of their ads. Have the Chloé marketing executives never met a black person before? You should try it sometime, Chloé marketing executives! They’re very nice! Seriously, though, I did a Google Image search for “Chloé black models” and found nothing but handbags and shoes.
I am much fonder of Chloé’s second fragrance than I am the brand itself. Chloé Love, Chloé is a voluptuous honeyed heliotrope fragrance. It is sweet, as heliotrope scents tend to be, but not sugary. Love, Chloé feels terribly feminine, although perhaps a bit too rich to be exactly ladylike. The honeyed aspect leads me to imagine it on well-heeled Southern belles. Love, Chloé becomes somewhat sharper and screechier as it dries down, but it stays pleasant for much longer than most modern mainstream fragrances. I wouldn’t buy it myself (it’s a little out of my price range), but I consider Love, Chloé to be one of the nicest mainstream scents currently on the market.
SCENTS OF SELF 
It *is* really nice, isn’t it? Though not exactly the sort of thing I usually reach for, it definitely has that silk-slip vibe, and I’ve been wearing it mostly as a comforting sleep-scent.
A little weird about the whiteness, but it’s a trend throughout the fashion industry. I was clipping faces from the last several issues of Vogue (American, Italian, and French) and realized soon that my stack was heavily weighted white. I guess the slight exception is the newish-trend for Asian models, but I feel like it’s the same few over and over again…
I can definitely see Love, Chloé being a great bedtime scent! It has that cuddly vibe.
There is no fashion brand that is currently doing enough to remedy the lack of diversity in modeling (and they are exactly who I blame; modeling agencies are not going to hire models that they know will not be cast), but Chloé is one of the most egregious offenders. Prada is right there with them. I have nothing but contempt for fashion houses that almost exclusively use white models because they want to attract the “right kind” of clientele.
“Unrepentant whiteness” made me smile, and it is so true. And I agree that this is a bit sweet and voluptuous for waspish city slickers, and might better suit the Southern Belle sorority. The characters in The Divine Secrets of the Ya-Ya Sisterhood could carry this off on a hot summer’s night on the porch very well, I fancy! Or someone from Fried Green Tomatoes or Steel Magnolias if my fuzzy memory of those films serves me right. If you buy a Goo-Goo Cluster with a straight face, you can work Love Chloe, say.
I like it, but feel a bit self-conscious wearing it, along with regular Chloe and Vera Wang.
And Love Chloe Intense is a flanker too far imho. **An oxymoron**, no less, as I said somewhere.
I am more of a city slicker than a southern belle (although Maryland is below the Mason-Dixon line), and it makes me feel a bit self-conscious, too. Perhaps it is that us smaller people are not used to feeling quite so voluptuous!
PS I do also like Goo-Goo clusters, but a little goes a long way, and they have a habit of getting stuck in your teeth.
Yes, they do.
So is that Love worthy and memorable…? I have to smell it again! Probably I’m missing a beauty.
I wasn’t particularly impressed the first time I smelled it, just few minutes after trying Bottega Veneta. But I think I was just expecting something more.
As far as I can remember it has a ‘makeup powder’ feel.
You know, I think that Love Chloe is actually in a similar style as Bottega Veneta! They both have that soft, ladylike feel. Worthy? I’m not sure. Memorable? Yes. Enjoyable, yes!
aha! Next time I’ll be paying attention to Love exclusively.
Do you know, I don’t think I’ve actually tried this one! It sounds really nice, I reckon that I was a ‘well-heeled Southern belle’ (called Mary Beth) in a former life. I really didn’t like the first Chloe, it was to DULL but this sounds worth a sniff, thanks for the recommendation.
As for the lack of diversity in modelling, nothing narks me more, why can’t everybody be represented; black, white, asian, fat, thin, blue? When will the fashion world wisen up?!
Can I start calling you Mary Beth in this life??? Fashion’s lack of representation drives me crazy because not only is it cruel and prejudiced, IT IS A BAD BUSINESS DECISION. How can models continue to insist on size quadruple zero models when the average American woman is a size 14? Are they so committed to their “art” that they do not realize that their pigheadedness will cost them sales?
You may call me Mary Beth. I do a pretty god Southern Belle accent so I really should just be Mary Beth from now on…
The worst thing is that the fashion industry simply doesn’t care about the damage it does, they realise that these size quadruple aliens that they send down their catwalks cause so many problems for you girls, but they simply do not care.
Their idea of beauty is extremely skewed.
Like most young girls, I was dying to work in fashion when I was younger. Unlike most young women my age, I kind of loathe fashion now. I enjoy clothes, and style, but I just don’t like the fashion world. They do irreparable damage to our conception of a normal body, and then hide behind “It’s just fashion” if ever called on it.
I noticed that, too. Although I’d call everything cream colored. 🙂 I think I tested Love Chloe once before and I remember it as a delicate lilac or violet scent. Their ad’s remind me a lot of the 70’s “working woman” theme, or Charlie perfume. Their Chloe scent with rose gives me a headache, and quite possibly a neck ache.
Lilac is in the official notes, so you are spot on there! I am a big fan of the ads for that very reason- better working woman than working girl, if you know what I mean!
I remember seeing that perfume in a store more than once… I think I even got a sample of it for a friend but I can’t remember how it smells. I will try it [again?] the next time I’m at Nordstrom – there is nothing new there to smell anyway.
I picked up a random magazine (Allure for November) and it’s scary white. Why? Does it really sell better?
What I see as the real problem here is that you are READING THE DARN FASHION MAGAZINES and keeping your part of the darn cycle going.
Hmp. You kids GET OFF MY LAWN! Now!
Okay, cranky old fashionless bat rant over… (Please, nobody take me too seriously, but I remember the advice in the Sunscreen Song: “Do not read beauty magazines. They will only make you feel ugly.” Same goes for fashion, IMO.)
Aaaaaaanyway: I should have enjoyed Love, Chloe – I rather liked that makeuppy-powdery thing in Dior New Look 1947, though I was terribly disappointed in the single lonely crushed tuberose petal when I wanted lots of vavoomy tuberose with the makeup. Instead, there was something stale and acrid about Love, Chloe on my skin. When your children, who are accustomed to their mother requesting a courtesy sniff (“Here, smell THIS!”) look terrified and back away from you, there is Something Wrong with your Perfume.
I don’t know what it was, but it was just nasty. Sigh.
HAHA Mals 😉 Great best evidence proof, with your children.
I remember exactly that word -STALE- crossing my mind when I sampled Love. Not acrid on me, but stale yes, that’s it. Just a first impression, though, I have to retry.
Nowadays, perfume and fragrance becomes a daily useable product and it also becomes a necessary and important consumable for every one.
Love this post and I love Chloé too! 🙂
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