I have been unreasonably fond of Valentino ever since I watched his documentary, “Valentino: The Last Emperor”, and learned that the man is all about the pugs. He frequently incorporates his eight pugs into photo shoots and designs adorable tiny outfits for them. Who could resist this endearingly grouchy little man and his pug posse?
That’s why I find it so frustrating to see Valentino fail over and over in his perfume line. Each and every one of his fragrances have been unacceptably dull and generic, and the new Valentina is no exception.
Valentina is the same sweet fruit punch fragrance that we’ve had the dubious pleasure of smelling in such recent perfume releases as Justin Beiber Someday, Coach Poppy, Marc Jacobs Oh, Lola!, and Fendi Fan di Fendi. I cannot even explain to you how utterly boring this perfume is. It is honestly on par with applying the liquid from a fruit cup to your wrists. We’ve smelled better versions of this perfume a hundred times.
I would say that Valentino needs to fire whoever is behind their fragrance line, but strangely enough, Valentino fragrances are produced by fragrance firm Puig, which is also responsible for the perfectly competent perfumes of Prada and Comme des Garcons. This suggests to me that it is Valentino itself that is responsible for the poor quality of its fragrances. I hate to say it, but I suspect that Valentino really could not care less about its fragrance line. No thought or effort has been put into these perfumes, and it honestly shows. Valentino needs to put less money into the admittedly adorable bottle and more money into the actual perfume. Whatever they’ve been doing, it isn’t working.