Happy New Year, y’all! Since we last spoke, I’ve mostly been sleeping off the mono and forcing various family members to see Frozen with me. Of course, I made hella New Year’s resolutions, some perfume-related (comment on my favorite perfume blogs more, keep a record of my SOTD) and some not (teach Zelda to walk on a harness, moisturize after showers). Out of the goodness of my heart, I also decided to make some resolutions for ten of our favorite perfume brands! No need to thank me, guys!
Atelier Cologne: I will keep doing everything right (quality fragrances in reasonably-priced 30 ml bottles).
Frederic Malle: I will allow customers to choose any three fragrances for their refill sets rather than the current system of being restricted to three of the same fragrance. Hermes does it. Le Labo does it. What’s your excuse, Malle?
L’Artisan Parfumeur: I will seek therapy or something. God damn. Alternately, I will stop discontinuing Olivia Giacobetti’s masterpieces and bring her on as house perfumer.
Jo Loves: I will find an American vendor. (I want to try A Shot of Thai Lime Over Mango!)
Jo Malone: I will BRING BACK BLACK VETYVER CAFE WHY ARE YOU DOING THIS TO MEEEEEE. Alternately, I will offer the upcoming Rain collection in 30 ml bottles.
Juliette Has A Gun: I will continue to use pugs in my advertising.
Lush: I will make the Rose Jam perfume permanent.
M.A.C.: I will take a break from making endless Rihanna collections to figure out the fragrance line. (When M.A.C. discontinued their six fragrances, including my beloved MV3, in 2011, the official explanation was that the discontinuation was to make way for new fragrances. Three years later, there’s still no sign of this revamped perfume line.)
Serge Lutens: I will stop talking about how bored I am of perfume in interviews. (To be fair, I was pretty bored by La Vierge de Fer too.)
Tom Ford: I will sell the lovely and shockingly overpriced Sahara Noir in a 30 ml bottle for $75.
Do you have any resolutions for Serge, Frederic, or any other perfume brands? Please share them with us in the comments!