For ten glorious minutes, No. 5 L’Eau is exactly as promised: No. 5 with an Instagram filter. Brightened, a little desaturated. A sheer, slender No. 5, brimming with the signature sparkling aldehydes, paler than its predecessors. For those first ten minutes, I found L’Eau undeniably lovely, and would have happily recommended it to anyone who prefers No. 5’s effervescent top notes to the golden warmth of its drydown. But the family resemblance quickly fades, and L’Eau softens into a wisp of a white floral with a cloud of that white musk Chanel is so damn fond of lately.
No. 5 L’Eau is unambitiously pretty. Sometimes that’s exactly what you want in a perfume. But it’s not what I want from a No. 5. The original No. 5 revolutionized the definitions of femininity in perfumery, liberating women from floral fragrances. Taming that rebel yell into L’Eau’s tasteful whisper doesn’t sit quite right with me. I don’t like seeing L’Eau’s wonderfully distinctive opening smoothed into unremarkable pleasantness, especially in light of Chanel’s declaration that “No. 5 L’Eau is the No. 5 of today.” Because this demurely bland little fragrance is not the No. 5 we need today. We need the trailblazing No. 5, the No. 5 that put some steel in your spine. Now more than ever.
Disclaimers: This post is not sponsored and does not contain affiliate links. My No. 5 L’Eau sample was acquired at Sephora.