Gabrielle Chanel considered Arthur ‘Boy’ Capel as more than her soul mate; he was her double and her alter-ego. Inspired by their love, BOY CHANEL is a vibrant, perfectly balanced scent that challenges tradition and transcends gender.
Dear Parfums Chanel,
Hi guys! Me again!
Boy is very good. In general, Chanel fragrances are very good. I will continue to buy them, because that money goes right to the Wertheimer family. But I beg you to stop this romanticized, obsessive fetishization of your literal Nazi founder. Your continued insistence on waxing poetic about Gabrielle “Documented Nazi Spy” Chanel and the minutiae of her not-nearly-miserable-enough life makes me so, so twitchy.
Boy is the latest in a long line of fragrances paying swooning tribute to Chanel’s “soul mates”, her “confidantes”, her favorite color, even her goddamn home decor. THE WELL IS DRY, CHANEL. IT WASN’T EVEN A GOOD WELL TO BEGIN WITH. You cannot make me care about Coco, Chanel. You cannot make me care about her lacquered screens or her “soul mates” or her goddamn prom date. I promise that there is more exciting perfume name source material than the woman who reported directly to motherfucking Heinrich Himmler¹.
If you’re having trouble thinking of names that aren’t inspired by the petty, small woman who took advantage of Nazi laws forbidding Jewish ownership of property to petition for the seizure of Parfums Chanel from its legal Jewish owners², may I offer a suggestion? Your current head designer, Karl Lagerfeld, is the owner of the cutest cat in the world. Choupette Lagerfeld is a veritable fount of potential perfume names! How about Francoise or Marjorie, Choupette’s full-time maids? What about all of the models who’ve had photoshoots with Choupette? Gisele! Kendall! Laetitia! Linda! Name one after her favorite iPad app!
And then you put Choupette in the ads, okay? It’ll go more viral than Brad Pitt, promise.
Don’t worry about my consulting fee; not having to write one of these posts every time you release a fragrance dedicated to good old Gabby is payment enough.
I know it might feel a little silly at first to name your products after a cat, but I promise that it’s no sillier than naming them after the woman who paid for the medical, living, and funeral expenses of Walter Schellenberg, head of SS Foreign Intelligence, until his death in 1952³. (SEVEN YEARS AFTER WORLD WAR II, for all you “she did what she had to do to survive the war” apologist schmucks.)
Good talk, guys! Can’t wait for Eau de Choupette!
P.S. Boy is an intriguing, multifaceted lavender softened by heliotrope. It is both more interesting and less masculine than the “aromatic fougere” it is being advertised as. Nice job, Olivier Polge. (In all seriousness, Olivier, Eau de Choupette is one of my all-time best ideas. Get on this.)
¹ Vaughan, Hal. Sleeping With the Enemy: Coco Chanel’s Secret War. Alfred A. Knopf, 2011: p. xix (Prologue).
² Mazzeo, Tilar J. The Secret of Chanel No. 5. HarperCollins, 2010: p. 150.
³ Vaughan, Hal. Sleeping With the Enemy: Coco Chanel’s Secret War. Alfred A. Knopf, 2011: p. 205-207.
Disclaimers: This post is not sponsored (could you tell?) and does not contain affiliate links. I sampled Boy at my local Chanel boutique.