Gucci Envy Me

A while back we discussed the concept of “pink sexy”. “Pink sexy” is undoubtedly the least threatening of the sexy schools of thought.

Why yes, there IS a school of sexy thought. Have you met our headmaster, Chris Pine?

“Pink sexy” is the breathy baby voice used by Paris Hilton and Marilyn Monroe. It’s Elle Woods in Legally Blonde, or Cher in Clueless. It’s a gaggle of giggling Victoria’s Secret models having a playful pillow fight. Those of you femme fatales who subscribe to a darker sort of sexy may be baffled by “pink sexy”, with its endless hair flipping and Bend-and-Snapping. It all seems a bit facile, a bit dumb blonde. It is also, I am sorry to report, lethally effective.

When used appropriately, the Bend and Snap has an 83% rate of return on a dinner invitation.

Gucci Envy Me is just the sort of perfume that a proponent of “pink sexy” would spray in her hair for occasions that demand especially mesmerizing hair flips. Envy Me features pink pepper, pink musk, and a predictably pink bottle- it don’t get much pinker than this. The pink pepper and peony notes dominate, making Envy Me a vivacious, if somewhat high-pitched, fragrance. Fruity-floral perfumes in pink bottles are in no short supply, but Envy Me blessedly skews tart, eschewing the overwhelming sweetness found in most of its counterparts. I wouldn’t complain a bit if the Pink Sugar crowd could be convinced to switch over to Envy Me.

Gucci Envy

Has anyone tried the Fragrance Finder tool on the Sephora website? It is way too much fun. You tell them a perfume that you love, and based on your tastes they recommend new perfumes for you. At first it seemed gimmicky, but to my surprise, many of their recommendations were spot-on (for example, they recommended Guerlain Shalimar for fans of Editions de Parfum Frederic Malle Musc Ravageur, which is often considered a modern-day Shalimar). Of course, some are a just a little bit off base (lovers of the leathery Robert Piguet Bandit should consider… Bvlgari Rose Essentielle??)

Anyway, when Gucci Envy was suggested as a substitute for both Christian Dior Diorissimo and Chanel 28 La Pausa, I had to try it. Gucci Envy was created by one of my favorite perfumers, Maurice Roucel (the man behind Musc Ravageur and Lolita Lempicka L de Lolita Lempicka), so I was imagining something rich and hyper-sensual. Instead, Envy opens on a sharp, green lily note. Although it’s not what I was expecting, I still liked the opening quite a bit. It struck me as Diorissimo Light, a very pretty lily without the richness of Diorissimo. HOWEVER. After ten minutes, Envy began to smell distinctly soapy. Turns out I hate soapy, especially in the context of a rather powerful scent like Envy (like all Maurice Roucel creations, Envy has a STRONG presence). I can’t say I much enjoyed wearing this.

There is one thing that I love about Envy, and that is the ad campaign. The vast majority of perfume ads have at least some sexuality, but the Envy ads are hilariously over the top. Get a room, y’all!

Gucci Envy is available at Sephora for $50 for 1 ounce, $70 for 1.7 ounces, and $90 for 3.4 ounces.

Disclaimer: I purchased a bottle of Envy from Sephora (which is likely going back).