Missoni Eau de Toilette

Ten years ago, Missoni released a daring, excellent fragrance by the immensely talented Maurice Roucel. It was a pretty drastic flop, discontinued by 2011. Missoni has clearly learned their lesson: no good perfumes ever again! Instead, we get Escada summer release rejects. Missoni Eau de Toilette is a juicy, more-than-a-little-plastic-y pear-based fruity floral. It smells fine, if very Bath and Body Works, but it feels a little like wearing a full Juicy Couture tracksuit in 2016. Like, oh, are we still doing that? Are we still doing cash-grab fruity florals? I thought we were doing cash-grab gourmands now.

Maybe that’s too harsh. If an interesting and quality fragrance didn’t succeed, I gueeeeeess I can see how going in the complete opposite direction could seem like the right answer. But forgettable perfume is never the answer. Not in the age of 1,620 annual fragrance releases. (And that’s just 2014’s number.)

Disclaimers: This post is not sponsored (clearly!) and does not contain affiliate links. I tested Missoni Eau de Toilette at my local Bloomingdale’s.