Marc Jacobs Gardenia

I wouldn’t dare call Marc Jacobs Gardenia the best gardenia fragrance of all time.


But I feel confident in declaring it the prettiest gardenia I know. Gardenia is a warmer, less aquatic take on Marc Jacobs’ original perfume. It’s certainly sweet, but still more sophisticated than the vast majority of its sugary neighbors on Sephora’s shelves. A spritz of Gardenia functions almost as liquid sunshine, evoking carefree summer days at the beach and fresh-faced girls with natural, uncomplicated beauty. Think Blake Lively or Lauryn Hill; ladies who are so innately lovely that the barest hint of makeup seems laughably superfluous.

I swear to God, Blake Lively IS California.

You know, while I find Penn Badgley to be completely insufferable on Gossip Girl, and feel a strong desire to yank every single hair out of that Brooklyn hipster goatee every time his smug face pops up onscreen, I am completely devoted to his and Blake’s real-life relationship. They are nothing short of adorable together. Gardenia would be just perfect for Blake, by the way. It’s a California gardenia, beachy hair and tinted chapstick, as opposed to more serious, red-lips-and-stilettos New York gardenias like Fracas. I generally tend to skew more New York, myself, but I can certainly appreciate the charms of this mellow beauty.

Gardenia was discontinued a while ago, but can be easily found online. The lasting power is about what you’d expect for a fragrance that comes in a 10 oz bottle.